Montessorina: Admissions Automation and Smart Campaign Attribution with AI

Montessorina is a prestigious primary school located in Merida, Yucatan, dedicated to child-centered Montessori education. Serving local families and a growing population of foreign expats who value bilingual and alternative schooling, the institution manages a high volume of inquiries, campus tours for prospective parents, and regular parent-teacher activity schedules throughout the year.

Previously, the admissions department relied on an administrative assistant who spent over 3 hours daily manually checking shared calendars, scheduling campus tours for prospective admissions, and organizing school events. To prevent losing prospective families after hours, staff had to take a WhatsApp-enabled phone home overnight to answer messages reactively. On the marketing side, the school ran Facebook and Instagram traffic campaigns but lacked tools to measure enrollment origin or calculate the return on traditional local Radio advertisements.

A multilingual, 24/7 virtual assistant was deployed on WhatsApp using Asistenxa. The agent resolves inquiries about teaching methods and tuition, and autonomously schedules campus tours during designated open houses. The AI assistant includes a campaign attribution module: it extracts Meta Ads metadata from incoming messages, and if the lead is organic, it queries their source (e.g., "Radio"), capturing and graphing the origin channel inside the Chatcenter analytics dashboard. The director does not manage the chat; instead, she receives daily automated digests summarizing prospect sentiment and intent.

The implementation saved 3 hours daily of administrative work, cutting tour scheduling tasks from 15 hours weekly to just 1 hour of weekly review. Immediate response coverage reached 100%, removing the need for overnight phone guards. The attribution tracking module successfully mapped 100% of contact channels, allowing the board to monitor campaign performance and verify tours driven directly by Radio ads.

Deploying a bilingual, intelligent assistant resolved Montessorina's scheduling overhead, converting admissions inquiries into a self-operating, fully traceable, and highly professional student acquisition pipeline in Merida.